We also found that EFI based business in Mataram has yet to optimally grow in particularly to encourage the birth of enterpreneurhsip which has been national agenda. This could be seen from the increase of young entrepreneurs in this city each year. The findings of this study showed that enterpreneruship activities in Mataram was dynamic and grew positively. An explorative inductive research method was used to conduct the study. The current study aimed at identifying the implementation of EFI based business by young entrepreneurs in Mataram. This has led to the failure of a large number of businessmen, including young entrepreneurs in Indonesia, in achieving their business objectives. Today‘s business competition, which is highly dependent on digital technology, requires high mobility in each movement, particulary by business doers.
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